In the valley of Neretva, Počitelj was the mainstay of the Turks. This fortress was built by King Tvrtko in 1383, and it had strategic role in controlling the way to the sea through the Neretva valley. Today, the historical town of Počitelj, built under the fortress , has an oriental style, and as such is completely in the function of tourism and cultural events.

This unique settlement, listed as a UNESCO heritage site and recent reconstruction has returned the town to its original form. It was first mentioned in 1444 but some documents show that it was built in the late 14th century upon the order of the Bosnian King Tvrtko. Besides its stunning oriental architecture and Ottoman feel, Pocitelj hosts the longest operating art colony in southeast Europe.